Social media strategy, editorial planning, content creation. In 2010 we spent over 7 months working with redbox, the automated retailer for DVD and Game rentals. With a rapidly growing online community (over 2 million) we concentrated our efforts on growing and managing a passionate audience of movie lovers through social media. And we watched A LOT of movies — so fun!

With the economy continuing to weigh heavy, it's important to examine the shifts in the market and look at what's hot and what's not from an employment perspective. Higher education is no longer optional because if you want a good job you need a good education and many times an undergraduate degree is not enough. Like good branding, people must differentiate themselves and be able to quickly answer the questions "what are you good at and why should I hire you (or buy your product)?" Judging by the top jobs in 2011, it's all about specialization, focus and becoming an expert.