Yesterday, I had a really bad hair day. So bad that that I decided to run into my local Lululemon to pick up a headband to control my mane for a client meeting. Once in the store, I browsed the tempting new merchandise all the while whispering to myself "stay focused, stay focused". Eventually I made my way to the register where brightly colored headbands awaited me. As I was deciding which color to buy, a Lulu gal asked me whether I've tried the Bang Buster headband. "Yes!" I said. "In fact I was playing squash with a friend last week who got new bangs and couldn't see a thing, so I gave her my headband which is why I need a new one."
The gal smiled as I pushed two headbands toward her, ready to pay. To my surprise and excitement, she said "I'm going to give you the headband for sharing the love." Wow, this seriously made my day! Remember, I was having a bad hair day and I should mention the weather has been a huge downer here in the upper Midwest.
This small gesture from the Lulu staff reinforced two things for me: (1) why I continue to be brand loyal and (2) what a great corporate culture Lululemon must have to empower their employees to make decisions like that on the fly. The $18 investment they made in me to make sure I had a great brand experience will undoubtedly assure them my loyalty the next time I need a $52 yoga top.
Great, you landed the account! You are officially responsible for all social media for an up and coming brand. But what happens if this said brand has not generated enough assets to make your social media campaigns come to life? Well, it's simple. You've got to brush up on your Photoshop skills — fast. Here's a couple of examples where we had to get REAL creative in the middle of the winter when our client's assets were all shot in the spring with lots of green grass. Now, if only that snow would melt so we can back to using their beautiful photo library.
We have been privileged to work with some amazing brands, many of which are committed to manufacturing products in the United States.. We find this simply inspiring. It's because of our clients that we are able to make the same commitment on a more personal level. So for 2013 we are going to try to only buy products that are made in our own backyard. This won't be easy because there is nothing better than a good Target run. Wish us luck and we'll keep you posted!
I am seriously lucky to be involved in helping to promote the return of manufacturing to the U.S. I am working with some amazing brands and collaborating on projects that focused on just that — bringing jobs back home and celebrating the craftsmanship and pride of goods made right here. Pinch me. - Betsey
Such an inspiring story of doing what you know and do it better than anyone else. The denim masters...
It's no secret that we love retail around here and we especially love the brands that fly under the radar. Meet The Hill-side, makers is some of the finest scarves and ties right here in the U.S. Nothing like a floral tie to brighten up your day!