Summer camp. Visions of happy kids swimming, singing, camping and being eaten by bugs. But in recent years summer camps have really been hit by the economic downturn. Nationwide, camps are closing but amazingly there are some that are surviving, and even thriving. What's the secret? Good marketing. The smart camps are leveraging their websites, video, search and even social media. They know that to stay top of mind they have to demonstrate relevancy in today's fast-paced world where decision making happens in micro-seconds. These summer camps also know the importance of keeping their alumni engaged as part of the marketing process because those timeless stories of "when I was a camper" are priceless and help seal the deal. Bottom line? No matter what your business is, you need to create a marketing plan that leverages the latest in digital with the magic of storytelling.
Just the other day I was strolling through Whole Foods when a t-shirt stopped me in tracks. Dark blue T with the words KALE written YALE-style. I laughed out loud but then thought to myself - is Whole Foods making fun of me? In our house we grow Kale from Spring to Fall and we eat a lot of it. Smoothies, salads and stir fried. As a marketer I'm amazed at how well Whole Foods knows me and is not afraid of poking a little fun. Should I spend $19.95 on that t-shirt? The thought did cross my mind but more importantly I left the store feeling like I was part of an inside joke and then a few days later "Parking Lot" hit the waves and went viral. Bingo.
This truly needs no explanation. Toyota delights us by poking fun and it works!
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