Get healthy with Katie! Seriously, she's amazing which is why we chose her as our "give back" project of the month. March 2012.

We just launched the beautiful new website for Minnetonka Moccasins. It was a team effort combining the design chops of Wink and the strategery of Good People Branding. Great client, fabulous team and most importantly awesome products.

Don't worry, we love social media too. It's great for brands and, let's face it, it's great for people. It's even hard to remember a time before Facebook and Twitter. But, there is this little communication channel we marketers have a love / hate relationship with and that is email. We (SBC and Good People) are in the beginning stages of developing an email platform for Cherokee USA and already we are seeing great results. Move over 140 characters - we are going to write an entire paragraph! Ahhh...

__"The more we learn about the human brain and about collective intelligence across the species, the clearer it becomes that physical proximity and a work environment that supports and promotes interaction are essential components of collaboration."
— Herman Miller

As a small business, I'm a big believer that working from home does NOT work. So in the beginning of my journey as a solo-prenuer three years ago I looked for ways I could leave the house and get work done. Lucky for me there was a movement underway spearheaded by Don Ball and Kyle Coolbroth to create a co-working space in downtown St. Paul called CoCo — a co-working and collaborative space. CoCo has always attracted really smart, innovative people that, like me, work best in creative spaces.

I've had my own office for over two years now in a historic building that keeps me inspired on the days that I don't have client meetings and just need some quality thinking time. But this year has me scratching the itch again, longing for a physical space that encourages collaboration. CoCo has launched a second location in downtown Minneapolis in the former Grain Exchange building and it's nothing short of spectacular and hands-down inspiring. Big vaulted ceilings, beautiful natural light and a great playlist. At CoCo, grain has long been replaced by ideas and technology and I think I just might be interested in doing a little trading in 2012.

- betsey

Post- (pronounced Post Dash) is a Minneapolis based handbag company run by two wicked smart designers Lois Eliason and Katie McShane. Lois and Katie met in graduate school and share a passion for design and Art History. They make high-quality handbags all manufactured in the USA. We built their website using Shopify as an affordable ecommerce platform so that the company can grow nationally. 

As an independent consultant, one of the most rewarding things about the work I do is being able to share new ideas and resources with my clients. Rather than "pitch" the idea, I go threw a process of teaching the discipline and outlining a plan for helping them learn and ultimately own it for themselves. When I first brought up the concept of "web content strategy" to a recent client I got a lot of blank stares. Today, not only do they get it but they are sharing it with the entire organization! Success.

Web strategy, information architecture, social media strategy. Project lead, Good People Branding.

What happens when you bring a scientific point of view to the study of relationships and health? Some major insights into what really makes social media work.

In collaboration with Mueller Marketing, Good People Branding and CarlByrd & Co. we are in the process of breathing new life into a beloved brand. New website, social strategy, editorial planning and lots more. This project just "feels good".

Social media strategy, editorial planning, content creation. In 2010 we spent over 7 months working with redbox, the automated retailer for DVD and Game rentals. With a rapidly growing online community (over 2 million) we concentrated our efforts on growing and managing a passionate audience of movie lovers through social media. And we watched A LOT of movies — so fun!