Summer camp. Visions of happy kids swimming, singing, camping and being eaten by bugs. But in recent years summer camps have really been hit by the economic downturn. Nationwide, camps are closing but amazingly there are some that are surviving, and even thriving. What's the secret? Good marketing. The smart camps are leveraging their websites, video, search and even social media. They know that to stay top of mind they have to demonstrate relevancy in today's fast-paced world where decision making happens in micro-seconds. These summer camps also know the importance of keeping their alumni engaged as part of the marketing process because those timeless stories of  "when I was a camper" are priceless and help seal the deal. Bottom line? No matter what your business is, you need to create a marketing plan that leverages the latest in digital with the magic of storytelling.