Don't worry, we love social media too. It's great for brands and, let's face it, it's great for people. It's even hard to remember a time before Facebook and Twitter. But, there is this little communication channel we marketers have a love / hate relationship with and that is email. We (SBC and Good People) are in the beginning stages of developing an email platform for Cherokee USA and already we are seeing great results. Move over 140 characters - we are going to write an entire paragraph! Ahhh...