Sugarbeet Creative
our collaborators...

The traditional agency model is shifting and it's an exciting time to be looking for a creative partner. The benefit of working with a collaborative team is that you get access to great thinking without having to deal with the unnecessary layers. As a collaborative we customize the solution to your specific project — and we have fun doing it! Meet our collaborators...

betsey kershaw, chief idea girl

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Betsey Kershaw is a digital strategist with over 15 years of experience in film, TV, education, publishing and retail.

Betsey started her career as a Graphic Designer and Art Director in New York City where she held positions at Children’s Television Workshop, MTV Networks, News Corporation and StarMedia Networks. With an MFA in Painting and a Masters in Interactive Telecommunications from New York University, Betsey is a true right brain / left brain thinker. Since making the move to the mini apple in 2002, Betsey has worked as an interactive creative consultant at Best Buy and JWT Advertising and served as Director of Brand Experience at Room & Board.

In January of 2009, Betsey formed Sugarbeet Creative and is thrilled to be working with so many smart and innovative businesses. Depending on the size of the project Betsey works either independently or with her collaborative of designers, writers, web developers. Whatever the project requires.

Betsey is also on the Board of Directors for MIMA (Minnesota Marketing Association).

Twitter: @bkershaw

good people branding

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We are extremely excited to be collaborating with Good People Branding — a retail and consumer branding and idea company founded by Betsy Treinen, yes two Bets(e)ys!

flaco zacarias
creative director, designer, developer

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Web Designer and developer with over fifteen years of experience within the Argentinean, American and Spanish market where he worked as a Creative Director for StarMedia Network in New York and Barcelona during seven years.

He studied Graphic Design in Rosario, Argentina. After that, he developed his career at the Parsons School of Design and the School of Visual Arts in New York City in the fields of design and typography with Ed Benguiat, Milton Glaser and Martin Solomon as main instructors.

In 2000, Parsons School of Design appointed him to teach the “Diseño Web en Español (Web Design in Spanish)” for the Continuing Education department.